How to improve PPC Relevance?
How to improve PPC Relevance?

 PPC means pay-per-click, which is a model of internet marketing in which advertisers pay a fee each time when their ads is clicked. PPC Advertising has become one of the most common forms of advertising that has proved its value of being  effective. It has the power to display your ads to a highly targeted audience in exact time when they are actually looking for the products or services.If your keywords & ads and highly relevant, then it will give a better experience to the users. It might cost more than you think, check out paydayloansstreet bad credit help portal

Identifying underperforming ads

First of all you have to identify your under performing ads. The things to be noted are;

  • Your campaign is not performing as expected
  • Your click-through rates have fallen from previous weeks
  • It has been several weeks, and the stats aren’t as good as they should be
  • Your spend is not matching up with your estimates

These are the indicators that , something  to be changed. The next step is to look your ad status a bit deeper. Normally, Google will give you the warning signs for your attention.


Finding a solution for improving PPC

These are the four important areas here to focus;

  1. Campaign ad budget cap
  2. Individual cost per click bid
  3. Keyword match type
  4. Ad-Rank score.
  1.  Campaign ad budget campaign

With the cost-per-click (CPC) model, Google charges you every time someone clicks on your ad. But before it goes live you have  to decide, how much you are willing to pay per click. When your budget has been used up, Google will change the status of your ad to ‘limited by budget.When you set your budget, Google will not initially provide any recommendations. But, it will begin to pull the click data gradually, and you will see Google’s recommended bids. These provide an opportunity to improve your reach and make sure your ads are seen.

There are two types of page bid:

  • First page bid – the amount needed to be displayed on the first page of Google’s search results
  • Top page bid – the amount required to be displayed at the top of Google’s search results (i.e. the best position)

When Google start to say budget limits your ad, it means that it’s performing below its potential.  You must look at the page bids and decide what you can afford to improve it.

     2. Individual cost per click bid

             Finally, when you set up a campaign, you can decide to spread your budget equally among all over your ads. This way, all your ads will have the same maximum bid based on the budget that you have  selected. Over time, some ads will do better; others will do worse. The ad which is performing well may reach the budget cap quickly. The key here is to identify which campaigns are performing and which are not.The things to think about include:

  • The position you want
  • The page you want to appear on

When we build these two campaigns one was allocated a $2000 budget, and the other was only allocated $1000. What we found was that the highest budget was not being used up, but that the ad with the lowest budget had already reached its cap.

    3. Keyword match type

When you do an ad campaign, Google will demand  you to select a SEM Services in Narellan ,SEO Services Company in Blacktown which will influence who sees your ad. Selecting the wrong one can lead to your ads under performing. There are three main types:

  • Broad match
  • Phrase match
  • Exact match

Your choice of keyword match type is dependent on how broad or specific you want to be. Broad match has the broadest reach of the three types. If you set a broad match type, your ad could be triggered when someone enter anything that is related to data. Phrase match is a more aimed at approaches that matches variations of the phrase used . Exact match will only surface to people who search for ‘company data ’ exactly. For help with online gaming check out ibebet bet company in nigeria


  4. AdRank score

      Google gives every ad campaign an AdRank score, which influences the rank of your ad. Google wants to reward good ads because a better ad will create a better customer experience for the users.


The Internet today has helped marketing reach those places where traditional marketing failed to make an impact. We understand this power of Internet and are trying to give its power to our client by building superior products. Zenerom Creative Labs is at the forefront of offering cutting edge web design and development solutions. Not to sound boastful but we have highly qualified and talented web developers, designers, android developers and a lot more. Creativity and hard work are in our DNA and customer happiness is our ultimate motive....

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