Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.


Why is keyword research important in SEO

Why is keyword research important in SEO

If you’re reading up about SEO and the ways to do digital marketing, keyword research might be something you’ve probably read a lot about. But, why?  Every time when a person browses the internet, they are actually using keywords. This initial portion of this article will explain what literally means by the term keyword and why they require your entire scrutiny.

 What is a Keyword Search?

Keyword research is the process of researching familiar, particular phrases and terms that drive quality traffic to search engine results webpages. This is the initial step in search engine optimization for any website.

The reason for doing keyword research is to learn phrases and words that users are browsing for on Google and other leading search engines. These phrases and terms are associated with the commodities and services on your website. Nowadays, keywords have a heightening focus on searcher objectives. A huge deal of keyword research encompasses taking the moment to comprehend your audience and the problems they are inquiring, then unearthing paths to answer those problems in your content, using a blend of keywords and terms.

Different types of keywords

Short-Tail Keywords: These keywords which are also called popular keywords usually comprise 3 or less words.

Long-Tail Keywords: These keywords consist of more than 3 words. They include low search volume and competition.

Why is Keyword Research Most Important for SEO?

Until you are not sure about from which search term you like to rank your webpage at the leading position, you possibly won’t be capable of optimizing pages, images and content strategy to bring quality traffic to your website. If you have opted for a keyword that isn’t associated with your webpage or nook and you have seated those keywords into your blog post then there is more chance that for a short time your blog might get ranked higher in search. However, users won’t be able to clasp to your site as they are wrong keywords and can mis-guide visitors.

Ultimately this manner will be caught by Google SERP and you might lose your traffic and potential clients. This strategy will boost your website’s Bounce Rate and it directs to relinquishing your all-around ranking. Seemingly, it is a terrible aspect for your website and it will improve spam score also. Therefore always ensure that you use the right keywords for your site.

Let’s take a look at a few reasons why it matters.

You Could Allocate False Keywords

Without proper keyword research, you may end up using the wrong keywords for your webpage. Research is one of the most important steps in the SEO procedure, so making a mistake can set you up for dissatisfaction.

Some examples of incorrectly chosen keywords are those with:

A) Low Search Volume

Keywords with a few search volumes have little to no people searching for that keyword. All content associated with these varieties of keywords is doubtful to be seen, clearly because no one is browsing for it utilizing those words. High-quality keywords suggest that it can carry your content for a lengthy time to be discovered online or it never ranks at all. There are too several other web pages vying for this keyword.

B) Incorrect Usage

When you select keywords with no applicability to your webpage, users that click through are doubtful to dwell on your page. This boosts the bounce rate, which negatively affects the SEO. If you are utilizing the chosen keywords inaccurately, then your blog may not even be detected in raw search. Keyword research is vital for SEO as it enables you to identify the competitive and volume data for the keywords you like to use. It also helps any modifications you want to make to your selected keywords moving forward.

Keywords Provide Information about Your Web Pages

After you have finished the keyword research for your SEO, you will start to allocate the right keywords to each webpage of your site. Keep in mind, you have to ensure that all the keywords are matching with the webpage and are employed appropriately. Keywords are essential for SEO because they assist you in conveying to search engines about your webpage. Between off-page and on-page SEO, these keywords are integrated in various means to benefit your optimization undertakings. 

Research is the Strength of Keyword Clustering

Keyword clustering is earning a ton of grip in SEO as it helps you optimize a single page for several keywords and enhance your ranking capacity. However, you have to execute proper keyword research. Research enables you to thematically faction keywords into a nucleus topic with similar subtopics keywords. You can create your content around these topics to enable your pages to rank generously in search engines.

Optimizing for search starts with Proper keyword research

Keyword research is the beginning juncture for any digital marketing, but it has to be a continuous procedure. You have to repeatedly review your keywords and identify your webpage ranking correlated to your competitors. After completing your keyword research, develop content and pages pointed on those keywords. This can definitely assist you to rank more and keep users discovering your website.


Entrepreneurs have to understand it on the exact level as demand research when it comes to establishing campaigns and optimizing sites. As a fraction of your primary planning, it’s often a reasonable idea to check how your competitors are analyzing keywords on their websites. By using keyword tools, you can correlate those to deduce which one ranks the most. As a leading SEO agency, we help businesses who dream to widen their online presence, boosting leads and heightening their earnings with our modern tools. Our experts can help you in revising your web page content and redesigning the page.

Contact us today, if you like to know more about our SEO services and offers. We are more than happy to assist you.



Leave a comment

Your email address will not be published. Required fields are marked *